ANYTHING BUT PLAIN
Liberté is obsessed with taste. They produce some of the most delicious dairy products in Canada, including a wide variety of plain yogurts. To help Liberté communicate this obsession and generate interest in their family of plains, we developed an extended rollout of content in collaboration with Cossette and 1(One) Production.
We filled an editorial calendar with a variety of content formats and evolving themes designed to keep our audience’s collective mouth watering throughout the campaign. Photography, animation, film, original recipes, tasting notes and fascinating food lore all combined to create a visually dazzling experience that defined a new space for the brand and shone brilliant light on their products. (Literally. We shone lights on their products.)
It was a whole new way to advertise yogurt.