The Liberté Flavour Bombs
The Liberté Flavour Bombs are culinary jazz: flavour improvisations based on plain yogurt in combination with a handful of simple ingredients. No recipes, no measurements, no cooking, and no rules except: be surprising. We created, shot and animated 24 of these imaginative taste experiences – they were a content pillar for a national ad campaign.
Many of the Flavour Bombs reconstruct or deconstruct favourite dishes and taste memories, others are playful riffs on traditional flavour combinations. Like a classic cocktail, each bears a playful name that gives the Bomb its own personality, and suggests the story its flavours have to tell.