Liberté Greek Crunch

We were thrilled to collaborate again with Liberté Canada for the launch of their new Greek Crunch yogurt. This was our first billboard, and one of the most technically exacting shoots we’ve ever done. These digital billboards have beautifully high resolution, so everything has to be pixel perfect. The final image you see here was expertly composed at Cossette from of a dozen shots we took of the individual ingredients, the yogurt, and its container. Many thanks to the wonderful people at Liberté Canada and Cossette.

Client: Liberté Canada
Agency: Cossette
Creative Director: Richard Belanger
Photography: Les Garçons
Retouching: Cossette
Art Direction: Simon Faber
Food Styling: Chantal Legault
Production: Rodeo