BEYOND THE BURGER
Jarlsberg is one of Canada’s most popular imported specialty cheeses. But consumers think of it as a snacking cheese, or something to put in sandwiches and burgers. How to increase market share? By positioning it as the ultimate cooking cheese, with recipes that are equal parts family and foodie. We’re the Canadian agency of record for Jarlsberg, and our recipes, photos and animations are also used to promote the cheese in countries around the world.